We’ve created a wealth of resources for you to watch, read and share. And if there’s something that you can’t find, contact us. It’s very likely that one of our reps will have the answer.

    Lead Scoring 101

    While organizations have started realizing the importance of lead scoring, only 21% of B2B marketers have implemented it (MarketingSherpa’s B2B Benchmarking Report). On average, organizations that currently use lead scoring experience a 77% lift in lead generation ROI, over organizations that don’t.