When it comes to B2B marketing, having a good strategy is the key to increasing its effectiveness. An effective marketing campaign needs to be planned and executed in order to have successful results. Marketing should be aimed at retaining new customers and old customers for generating new business in all segments. Success in B2B marketing campaign lies in the appropriate combination of offline processes with the ability to use online tools. Nowadays email marketing is a relatively cheap but effective online tool.
There are various elements that you should consider into your B2B campaign in order to make it successful.