Sales is challenging and there is no doubt about that. Getting that consistent grind on day after day is not an easy task. One of the biggest challenges companies face is having their sales team remain motivated. There has been a lot of buzz in the market on sales coaching, mentoring, and training.
But the key aspect many companies miss is the process, especially the smaller ones who just want their sales rep to hit the gas on random sales outreach. They don’t care; they just want results by bogging down their reps with too many tasks to handle.