Accelerate Inside Sales

Why And How To Implement Account Based Sales Development

With all this buzz around Account Based Sales Development (ABSD) lately, I am sure you are already familiar with this term. So to quickly review, ABSD is an integrated approach to prospecting, wherein sales development reps (SDRs) focus on the qualified targeted accounts instead of just approaching to the individual prospects termed as leads.

What is the major reason behind this shift in the sales development process?

Topics: Sales Development Account Based Sales Development