Marketing Automation

How to make your Sales Cold Email look 100% manually typed

Ask any sales professional and they would extol the value, sales 2.0 and automation, bring to sales prospecting. My suggestion – just don’t get them talking about it. But not everyone is excited by automation. Why should they be? Especially, when it comes to the subject of personalization. Not easy to offer personalization at scale. Somehow, automation and personalization, are …

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