Lead Nurturing

5 Dreadful Signs that your Lead Management Sucks!

“Hola, we have got fresh leads for our business,” the new marketing executive cried at the top of his voice to a rather apathetic team. For, they knew better about the sad state of lead management in their organization. If your business has come face-to-face with a situation that somehow resembles the aforementioned state of …

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Why Your Sales Process is Crippled without Inbound Lead Tracking

The world is not the same place you knew few years ago, it has changed in many ways than can be defined in a few sentences. With the emergence of internet as the primary mode of communication, the sphere of sales and marketing has observed paradigm and some irreversible changes. The sales process primarily used …

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Progressive Statistical Approach for Effective Sales Process [Infographic]

While recruiting a sales team, sales managers take extra precautions to ensure that they hire the best sales reps to have a smooth sales process. They want their reps to have the most influential speaking tactics; they want them to be great when it comes to handling pressure; and they want them to be quick …

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A Hitchhiker’s Guide to Dig Best Sales Forecasting Methods

There are hundreds of professions. There are trillions of professionals and there are many customers. But, there is a one particular profession which demands excessive and rigorous qualities. It is the world of ‘Sales’.  If you are sales rep, you need to be a smooth-talker; you need to be a people’s person. You need to …

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How to Align Sales & Marketing for B2B Lead Nurturing

In simple words, Lead Nurturing is all about engaging with your leads at each stage of the sales funnel, and grooming them via targeted content to move them further down the sales funnel, and finally convert them into customers. This is the ideal scenario that everyone out there wants to achieve. However, majority of the organizations …

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