Silky Sinha

Sales and Marketing – Can one survive without the other?

In practically every organization, Sales and Marketing work together but often share a complex relationship. They conflict with each other when it comes to lead generation and sales closure which ultimately harms the brand’s sales operation processes. Sales complain that Marketing team is not generating quality leads for them and Marketing blames Sales team for not …

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8 Inside Sales Myths to Leave Behind in 2015

I agree that Inside Sales is “Virtual” sales but it can certainly add “Real” value to the organization. Right from lead generation, engaging in customer interactions, deal closures to managing accounts- they have the ability to handle each and every stage of a sales cycle with perfection. Despite this fact, they don’t witness the level …

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Inside Sales vs Outside Sales – can we zero in on one?

Inside Sales vs Outside Sales Traditionally, sales organizations were primarily dependent on their outside sales team, who work on face-to-face sales model, to engage with existing clients and prospective customers. In turn, the inside salespeople used to merely assist them in completing their daily tasks and other back-end operations. But, today, with increasing competition and …

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