Gaurav Dharmshaktu

Is Lead Management Limited To A CRM ?

Simply put “Lead Management” is a process of organizing & managing prospective customers right from being just prospects to paying customers. Some key areas that fall under lead management are :- Lead Generation : Capturing interested prospects information by means of marketing tactics using newsletters, blogs, E-books, Webinars, Events etc. Lead Segmentation : Quantifying prospects based on …

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