Ask any sales professional and they would extol the value, sales 2.0 and automation, bring to sales prospecting.
My suggestion - just don't get them talking about it.
But not everyone is excited by automation. Why should they be? Especially, when it comes to the subject of personalization. Not easy to offer personalization at scale. Somehow, automation and personalization, are perceived to be on two different axes.
Through this article I wish to share, some very effective sales cold email tips that will make your email look 100% manually typed i.e. personalized.
Make your contacts feel, truly cared for.
Now you will be able to spend more time with your warm leads without giving your cold contacts a feeling, that you don't care about them and couldn't spend 10 minutes extra in writing a personal email.