For any business, it is imperative to keep the pipeline filled with sales prospects but it is not something that it can be achieved overnight. It is not a one-time activity; it involves many steps, strategies, and different avenues. It takes patience, practice, hard work, and dedication. B2B Sales prospecting is considered to be the foremost challenge for the business. But to accomplish it successfully, decide how you will manage to pursue your prospect on the phone, prepare questions, and think through the information you want to share.