Outbound Telesales is a service activity where telesales reps sell products and services to customers directly over the telephone.
Representatives normally do a process called cold calling wherein they would call prospects and try to persuade them into purchasing a specific product or service. Isn't that just the opposite of inside sales principles. They also do lead generation campaigns where they call prospect clients and try to gather as much information as possible. Reps keep on dialing innumerous numbers throughout the day not really being aware of the real benefits which their outbound telesales campaign is providing them.