Inside sales reps do most of their business through a phone call, whether it is making an appointment, following-up, closing a sale, etc. But how many sales rep have a sophisticated dialer system that actually helps them in sourcing opportunities and closing more sales. Sales managers have now gradually raised awareness about the use of CRM tools that automates most of the sales operations. Likewise, specialized sales dialers can also accelerate productivity, along with lifting connection rates, and making prospect conversations more successful. This has a direct impact on business margins.