Lead management is a process where marketers nurture and qualify the lead to turn it into an opportunity, then inside sales and sales finally work the opportunity.
Businesses invest huge capital and effort in generating leads. However, if lead management process is not conducted accurately, company’s bottom line suffers. In order to achieve the desired goal, marketing team have to practice activities such as- when creating web forms, the sales rep should ask only for necessary information that enables quick follow-up with the new prospect. An effective lead management system in place ensures the company that half the job is done.
An infographic by ReachLocal.com would teach inside sales reps some paramount tips that they can follow for a successful lead management system.